Noah is a distinctive streetwear brand that has gained significant recognition since its inception in 2002. Founded by Brendon Babenzien and relaunched in 2015 with his wife Estelle Bailey Babenzien this time with more of a focus on sustainability, Brendon a former creative director at Supreme, Noah was established with a vision to create a brand that not only embodies the spirit of street fashion but also prioritizes ethical production and sustainability. The brand's ethos is rooted in a commitment to quality and a conscious approach to fashion, making it stand out in a crowded market. They started in New York and now have locations in London, LA and Tokyo.
Brendon Babenzien and his wife Estelle Bailey-Babenzein
The collections offered by Noah blend casual streetwear aesthetics with a sophisticated touch, appealing to a diverse audience. Signature items include graphic tees, hoodies, outerwear, and accessories that often feature unique designs and bold prints. The brand is known for its use of high-quality materials, ensuring that each piece is not only stylish but also durable and comfortable. Noah's designs frequently draw inspiration from various cultural influences, including art, music, and skateboarding, creating a narrative that resonates with its customers.
One of the defining characteristics of Noah is its commitment to environmental sustainability. The brand actively seeks to minimize its ecological footprint by using eco-friendly materials and ethical production processes. This dedication to sustainability is evident in their choice of fabrics, such as organic cotton and recycled materials, as well as their transparent supply chain practices.
In addition to its focus on fashion and sustainability, Noah often engages in social issues, using its platform to raise awareness about various causes. The brand collaborates with non-profit organizations and supports initiatives related to ocean conservation, human rights, and climate change.
Overall, Noah represents a new wave of streetwear that merges style with substance, appealing to consumers who value both aesthetics and ethics in their fashion choices. With its unique approach, Noah continues to make waves in the streetwear scene, solidifying its position as a brand to watch.
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